The motivations influencing U.S. consumers to make purchases via social networks differ based on their age groups. Among 18-34 year olds, the primary focus is on saving money through the utilization of limited offers promoted on these platforms. Conversely, older respondents prioritize free shipping as their predominant concern. In broader terms, the exploration and acquisition of new products also emerge as significant factors driving purchases through this channel.
Main reasons for buying on social media in the United States in 2023, by age group
Characteristic
Limited time offers (e.g. 30% off, buy 1 get 1)
To discover and save new products
Convenience - I do not have to fill my info (billing address and payment)
There is free shipping
Promoted by trusted influencer/creator
Other
18-24
23.5%
20.3%
14.8%
19.5%
20.3%
1.6%
25-34
24.2%
19.9%
16.6%
20.2%
18.4%
0.7%
35-44
18.8%
21.1%
17.9%
21.4%
19.2%
1.6%
45-54
17.7%
19.2%
19.2%
26.9%
13.1%
3.9%
54+
19.5%
21.5%
19.5%
25.5%
10%
4%
0%25%50%75%100%125%
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The Influencer Marketing Factory. (November 5, 2023). Main reasons for buying on social media in the United States in 2023, by age group [Graph]. In Statista. Retrieved April 01, 2025, from https://www.statista.com/statistics/1426512/reasons-to-buy-products-on-social-media-us-age-group/
The Influencer Marketing Factory. "Main reasons for buying on social media in the United States in 2023, by age group." Chart. November 5, 2023. Statista. Accessed April 01, 2025. https://www.statista.com/statistics/1426512/reasons-to-buy-products-on-social-media-us-age-group/
The Influencer Marketing Factory. (2023). Main reasons for buying on social media in the United States in 2023, by age group. Statista. Statista Inc.. Accessed: April 01, 2025. https://www.statista.com/statistics/1426512/reasons-to-buy-products-on-social-media-us-age-group/
The Influencer Marketing Factory. "Main Reasons for Buying on Social Media in The United States in 2023, by Age Group." Statista, Statista Inc., 5 Nov 2023, https://www.statista.com/statistics/1426512/reasons-to-buy-products-on-social-media-us-age-group/
The Influencer Marketing Factory, Main reasons for buying on social media in the United States in 2023, by age group Statista, https://www.statista.com/statistics/1426512/reasons-to-buy-products-on-social-media-us-age-group/ (last visited April 01, 2025)
Main reasons for buying on social media in the United States in 2023, by age group [Graph], The Influencer Marketing Factory, November 5, 2023. [Online]. Available: https://www.statista.com/statistics/1426512/reasons-to-buy-products-on-social-media-us-age-group/
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