The motivations influencing U.S. consumers to make purchases via social networks differ based on their age groups. Among 18-34 year olds, the primary focus is on saving money through the utilization of limited offers promoted on these platforms. Conversely, older respondents prioritize free shipping as their predominant concern. In broader terms, the exploration and acquisition of new products also emerge as significant factors driving purchases through this channel.
Main reasons for buying on social media in the United States in 2023, by age group
Characteristic
Limited time offers (e.g. 30% off, buy 1 get 1)
To discover and save new products
Convenience - I do not have to fill my info (billing address and payment)
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The Influencer Marketing Factory. (November 5, 2023). Main reasons for buying on social media in the United States in 2023, by age group [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1426512/reasons-to-buy-products-on-social-media-us-age-group/
The Influencer Marketing Factory. "Main reasons for buying on social media in the United States in 2023, by age group." Chart. November 5, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1426512/reasons-to-buy-products-on-social-media-us-age-group/
The Influencer Marketing Factory. (2023). Main reasons for buying on social media in the United States in 2023, by age group. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1426512/reasons-to-buy-products-on-social-media-us-age-group/
The Influencer Marketing Factory. "Main Reasons for Buying on Social Media in The United States in 2023, by Age Group." Statista, Statista Inc., 5 Nov 2023, https://www.statista.com/statistics/1426512/reasons-to-buy-products-on-social-media-us-age-group/
The Influencer Marketing Factory, Main reasons for buying on social media in the United States in 2023, by age group Statista, https://www.statista.com/statistics/1426512/reasons-to-buy-products-on-social-media-us-age-group/ (last visited December 21, 2024)
Main reasons for buying on social media in the United States in 2023, by age group [Graph], The Influencer Marketing Factory, November 5, 2023. [Online]. Available: https://www.statista.com/statistics/1426512/reasons-to-buy-products-on-social-media-us-age-group/
