According to a 2023 survey, merchandise was the top-selling product category among U.S. content creators on TikTok, YouTube, and Instagram. Digital products ranked second, garnering 12.8 percent of respondents, trailed closely by beauty and skincare at 11.2 percent.
Main product categories sold by content creators in the United States in 2023
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
The Influencer Marketing Factory. (November 5, 2023). Main product categories sold by content creators in the United States in 2023 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1426507/main-products-sold-by-influencers-us/
The Influencer Marketing Factory. "Main product categories sold by content creators in the United States in 2023." Chart. November 5, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1426507/main-products-sold-by-influencers-us/
The Influencer Marketing Factory. (2023). Main product categories sold by content creators in the United States in 2023. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1426507/main-products-sold-by-influencers-us/
The Influencer Marketing Factory. "Main Product Categories Sold by Content Creators in The United States in 2023." Statista, Statista Inc., 5 Nov 2023, https://www.statista.com/statistics/1426507/main-products-sold-by-influencers-us/
The Influencer Marketing Factory, Main product categories sold by content creators in the United States in 2023 Statista, https://www.statista.com/statistics/1426507/main-products-sold-by-influencers-us/ (last visited July 22, 2024)
Main product categories sold by content creators in the United States in 2023 [Graph], The Influencer Marketing Factory, November 5, 2023. [Online]. Available: https://www.statista.com/statistics/1426507/main-products-sold-by-influencers-us/
