A survey conducted among consumers worldwide between January 2022 and June 2023 found that, on average, 51 percent of respondents trusted online companies with their personal data. Among the countries included in the survey, consumers in France had the least trust in online companies. In contrast, the United Kingdom (UK) consumers were the most comfortable sharing their data
Share of consumers trusting online companies with their personal data worldwide from January 2022 to June 2023, by country
The original question was phrased by the source as follows: "Rate your level of agreement with the following statement: “I am confident that my personal
information is secure when I provide it to an online company.”
Number of respondents: Australia: 1,037; Canada: 1,012; Germany:1,049, France: 1,078, UK: 1,023
The source adds the following information: "The percentage shown in this graph as ‘Agree’ refers to the sum of the alternatives ‘Strongly agree’ and ‘Somewhat agree’. For the option ‘Disagree’, the percentage of the alternatives “Strongly disagree” and “Somewhat disagree” were summed.
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Capterra. (November 23, 2022). Share of consumers trusting online companies with their personal data worldwide from January 2022 to June 2023, by country [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/1426497/consumer-trust-sharing-personal-data-online-companies-by-country/
Capterra. "Share of consumers trusting online companies with their personal data worldwide from January 2022 to June 2023, by country." Chart. November 23, 2022. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/1426497/consumer-trust-sharing-personal-data-online-companies-by-country/
Capterra. (2022). Share of consumers trusting online companies with their personal data worldwide from January 2022 to June 2023, by country. Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/1426497/consumer-trust-sharing-personal-data-online-companies-by-country/
Capterra. "Share of Consumers Trusting Online Companies with Their Personal Data Worldwide from January 2022 to June 2023, by Country." Statista, Statista Inc., 23 Nov 2022, https://www.statista.com/statistics/1426497/consumer-trust-sharing-personal-data-online-companies-by-country/
Capterra, Share of consumers trusting online companies with their personal data worldwide from January 2022 to June 2023, by country Statista, https://www.statista.com/statistics/1426497/consumer-trust-sharing-personal-data-online-companies-by-country/ (last visited December 19, 2024)
Share of consumers trusting online companies with their personal data worldwide from January 2022 to June 2023, by country [Graph], Capterra, November 23, 2022. [Online]. Available: https://www.statista.com/statistics/1426497/consumer-trust-sharing-personal-data-online-companies-by-country/
