According to an analysis from October 2023, millennials with young children by far spent the most time in front of CTV devices in the U.S., with those recording an average viewing time of over seven hours per day. By contrast, other demographics watched less than half as much content on connected TV.
Average daily time spent watching content on connected TV devices in the United States as of October 2023, by generation
(in minutes)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Nielsen. (May 31, 2024). Average daily time spent watching content on connected TV devices in the United States as of October 2023, by generation (in minutes) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1426488/ctv-streaming-viewing-time-us-generation/
Nielsen. "Average daily time spent watching content on connected TV devices in the United States as of October 2023, by generation (in minutes)." Chart. May 31, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1426488/ctv-streaming-viewing-time-us-generation/
Nielsen. (2024). Average daily time spent watching content on connected TV devices in the United States as of October 2023, by generation (in minutes). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1426488/ctv-streaming-viewing-time-us-generation/
Nielsen. "Average Daily Time Spent Watching Content on Connected Tv Devices in The United States as of October 2023, by Generation (in Minutes)." Statista, Statista Inc., 31 May 2024, https://www.statista.com/statistics/1426488/ctv-streaming-viewing-time-us-generation/
Nielsen, Average daily time spent watching content on connected TV devices in the United States as of October 2023, by generation (in minutes) Statista, https://www.statista.com/statistics/1426488/ctv-streaming-viewing-time-us-generation/ (last visited December 22, 2024)
Average daily time spent watching content on connected TV devices in the United States as of October 2023, by generation (in minutes) [Graph], Nielsen, May 31, 2024. [Online]. Available: https://www.statista.com/statistics/1426488/ctv-streaming-viewing-time-us-generation/
