According to an analysis from October 2023, millennials with young children by far spent the most time in front of CTV devices in the U.S., with those recording an average viewing time of over seven hours per day. By contrast, other demographics watched less than half as much content on connected TV.
Average daily time spent watching content on connected TV devices in the United States as of October 2023, by generation
(in minutes)
Characteristic
Daily viewing time in minutes
Boomers who are NFL superfans
133
Boomers
130
Millennials with young kids
434
Millennials
135
Gen Z with cats
113
Gen Z
134
0100200300400500
Add this content to your personal favorites. These can be accessed from the favorites menu in the main navigation.
You have no right to use this feature.
Make sure to contact us if you are interested in scientific citation.
You can upgrade your account to enable this functionality for all statistics.
This feature is not available with your current account.Request access
Related reports: Available to download in PDF or PPTX format
All data
in one format
Gen Z video streaming consumption in the United States
37 page/s
English
pptx
Detailed references
Everything on "Gen Z video streaming consumption in the United States" in one document: edited and divided
into chapters, including detailed references.
Learn more about how Statista can support your business.
Nielsen. (May 31, 2024). Average daily time spent watching content on connected TV devices in the United States as of October 2023, by generation (in minutes) [Graph]. In Statista. Retrieved April 15, 2025, from https://www.statista.com/statistics/1426488/ctv-streaming-viewing-time-us-generation/
Nielsen. "Average daily time spent watching content on connected TV devices in the United States as of October 2023, by generation (in minutes)." Chart. May 31, 2024. Statista. Accessed April 15, 2025. https://www.statista.com/statistics/1426488/ctv-streaming-viewing-time-us-generation/
Nielsen. (2024). Average daily time spent watching content on connected TV devices in the United States as of October 2023, by generation (in minutes). Statista. Statista Inc.. Accessed: April 15, 2025. https://www.statista.com/statistics/1426488/ctv-streaming-viewing-time-us-generation/
Nielsen. "Average Daily Time Spent Watching Content on Connected Tv Devices in The United States as of October 2023, by Generation (in Minutes)." Statista, Statista Inc., 31 May 2024, https://www.statista.com/statistics/1426488/ctv-streaming-viewing-time-us-generation/
Nielsen, Average daily time spent watching content on connected TV devices in the United States as of October 2023, by generation (in minutes) Statista, https://www.statista.com/statistics/1426488/ctv-streaming-viewing-time-us-generation/ (last visited April 15, 2025)
Average daily time spent watching content on connected TV devices in the United States as of October 2023, by generation (in minutes) [Graph], Nielsen, May 31, 2024. [Online]. Available: https://www.statista.com/statistics/1426488/ctv-streaming-viewing-time-us-generation/
Profit from additional features with an Employee Account
Please create an employee account to be able to mark statistics as favorites.
Then you can access your favorite statistics via the star in the header.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
