According to an analysis from October 2023, millennials with young children by far spent the most time in front of CTV devices in the U.S., with those recording an average viewing time of over seven hours per day. By contrast, other demographics watched less than half as much content on connected TV.
Average daily time spent watching content on connected TV devices in the United States as of October 2023, by generation
(in minutes)
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Nielsen. (May 31, 2024). Average daily time spent watching content on connected TV devices in the United States as of October 2023, by generation (in minutes) [Graph]. In Statista. Retrieved August 23, 2024, from https://www.statista.com/statistics/1426488/ctv-streaming-viewing-time-us-generation/
Nielsen. "Average daily time spent watching content on connected TV devices in the United States as of October 2023, by generation (in minutes)." Chart. May 31, 2024. Statista. Accessed August 23, 2024. https://www.statista.com/statistics/1426488/ctv-streaming-viewing-time-us-generation/
Nielsen. (2024). Average daily time spent watching content on connected TV devices in the United States as of October 2023, by generation (in minutes). Statista. Statista Inc.. Accessed: August 23, 2024. https://www.statista.com/statistics/1426488/ctv-streaming-viewing-time-us-generation/
Nielsen. "Average Daily Time Spent Watching Content on Connected Tv Devices in The United States as of October 2023, by Generation (in Minutes)." Statista, Statista Inc., 31 May 2024, https://www.statista.com/statistics/1426488/ctv-streaming-viewing-time-us-generation/
Nielsen, Average daily time spent watching content on connected TV devices in the United States as of October 2023, by generation (in minutes) Statista, https://www.statista.com/statistics/1426488/ctv-streaming-viewing-time-us-generation/ (last visited August 23, 2024)
Average daily time spent watching content on connected TV devices in the United States as of October 2023, by generation (in minutes) [Graph], Nielsen, May 31, 2024. [Online]. Available: https://www.statista.com/statistics/1426488/ctv-streaming-viewing-time-us-generation/
