Download share of app categories on Android in 2023

Published by
Koen van Gelder,
Dec 5, 2023
In the first half of 2023, the share of downloads per app category on Android devices was highest for fashion apps worldwide, with around 34 percent. Business to consumer (B2C) retailers had the second highest share of downloads, with a little less than a fourth of all downloads, while apps related to furniture and home design had the least amount of downloads, with just over two percent.

Share of downloads per app category on Android devices in H1 of 2023

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Release date

October 2023

Region

Worldwide

Survey time period

H1 2023

Supplementary notes

Apps were categorized using AppDNA taxonomy from AppTweak, which combines natural language processing and image recognition algorithms, as well as the AppTweak AI model Atlas.

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