Top reasons to buy holiday gifts online in the U.S. 2024

Published by Statista Research Department, Oct 30, 2024

For shoppers planning to make holiday purchases online, avoiding stores and crowds was the primary reason, with 27 percent of respondents reporting this in a September 2024 survey. Searching for the best price and saving time were also popular reasons, according to 23 percent of respondents respectively.

Leading reasons to shop online for holiday gifts in the United States in 2024

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Release date

September 2024

Region

United States

Survey time period

September 10 to 15, 2024

Number of respondents

5,269 respondents

Age group

18 years and older

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Statistics on " Holiday season e-commerce in the United States "

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Overview

6

Online retailers

5

Consumption

8

Devices and social media

6

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Topics

Holiday season e-commerce in the United StatesU.S. Christmas season shoppingBeauty and personal care e-commerce in the United StatesE-commerce in the United StatesFashion e-commerce in the United States
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