In 2023, a total 37 percent of consumers reported that their holiday shopping will take place equally in stores as online. Additionally, 31 percent of consumers in the U.S. planned to shop for the holidays mostly online while doing some in-store shopping.
Online vs. in-store shopping for the holiday season in the United States in 2023
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Share of respondents
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Tinuiti. (October 19, 2023). Online vs. in-store shopping for the holiday season in the United States in 2023 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1426376/holiday-shopping-us-online-in-store/
Tinuiti. "Online vs. in-store shopping for the holiday season in the United States in 2023." Chart. October 19, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1426376/holiday-shopping-us-online-in-store/
Tinuiti. (2023). Online vs. in-store shopping for the holiday season in the United States in 2023. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1426376/holiday-shopping-us-online-in-store/
Tinuiti. "Online Vs. In-store Shopping for The Holiday Season in The United States in 2023." Statista, Statista Inc., 19 Oct 2023, https://www.statista.com/statistics/1426376/holiday-shopping-us-online-in-store/
Tinuiti, Online vs. in-store shopping for the holiday season in the United States in 2023 Statista, https://www.statista.com/statistics/1426376/holiday-shopping-us-online-in-store/ (last visited July 22, 2024)
Online vs. in-store shopping for the holiday season in the United States in 2023 [Graph], Tinuiti, October 19, 2023. [Online]. Available: https://www.statista.com/statistics/1426376/holiday-shopping-us-online-in-store/