Online vs. in-store holiday shopping in the U.S. 2024

Published by Statista Research Department, Oct 30, 2024

In 2024, most U.S. shoppers preferred to shop primarily online for the holidays. In-store shopping was only forecast to dominate online channels during the weekend after Thanksgiving and after Christmas until the New Year.

Online vs. in-store shopping for the holiday season in the United States in 2024

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Source

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Release date

2024

Region

United States

Survey time period

2024

Number of respondents

3,887 respondents

Method of interview

Online survey

Supplementary notes

The source does not provide the exacy survey date.

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Statistics on " Holiday season e-commerce in the United States "

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Overview

6

Online retailers

8

Consumption

8

Devices and social media

5

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Topics

Holiday season e-commerce in the United StatesU.S. Christmas season shoppingBeauty and personal care e-commerce in the United StatesE-commerce in the United StatesFashion e-commerce in the United States
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