In 2024, most U.S. shoppers preferred to shop primarily online for the holidays. In-store shopping was only forecast to dominate online channels during the weekend after Thanksgiving and after Christmas until the New Year.
Online vs. in-store shopping for the holiday season in the United States in 2024
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PwC. (October 22, 2024). Online vs. in-store shopping for the holiday season in the United States in 2024 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1426376/holiday-shopping-us-online-in-store/
PwC. "Online vs. in-store shopping for the holiday season in the United States in 2024." Chart. October 22, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1426376/holiday-shopping-us-online-in-store/
PwC. (2024). Online vs. in-store shopping for the holiday season in the United States in 2024. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1426376/holiday-shopping-us-online-in-store/
PwC. "Online Vs. In-store Shopping for The Holiday Season in The United States in 2024." Statista, Statista Inc., 22 Oct 2024, https://www.statista.com/statistics/1426376/holiday-shopping-us-online-in-store/
PwC, Online vs. in-store shopping for the holiday season in the United States in 2024 Statista, https://www.statista.com/statistics/1426376/holiday-shopping-us-online-in-store/ (last visited December 22, 2024)
Online vs. in-store shopping for the holiday season in the United States in 2024 [Graph], PwC, October 22, 2024. [Online]. Available: https://www.statista.com/statistics/1426376/holiday-shopping-us-online-in-store/
