Nordics: bicycle sharing key players

As of 2022, TIER was the leading bike-sharing provider in Nordic countries, holding 27 percent of the market. TIER's closest competitor was Voi, which controlled just over one-fifth of the shared bicycle market.

Bicycle sharing market shares in the Nordic countries in 2022, by provider

Characteristic	Market share
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Release date

March 2023

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Region

Denmark, Finland, Iceland, Norway, Sweden

Survey time period

2022

Special properties

based on a March 2023 modelling.

Supplementary notes

Data provided by Statista Market Insights are estimates.

In bike-sharing services, bicycles are generally owned by a bike-sharing provider and are independently reserved by customers around the clock. Customers are required to open an account with the bike-sharing provider and can then reserve bicycles. This is usually done with a smartphone app, but there are also service providers that allow reservations to be made via the provider's website, by telephone, or at a terminal.

The two most frequently used bike-sharing varieties are the following: station-based (e.g., Stadtrad and Citi Bike New York) and free-floating (such as nextbike and ofo). With station-based bike-sharing, a bicycle is retrieved from a bike-sharing station and returned to either the same station or dropped off at another station. With free-floating bike-sharing, it is possible to find bicycles everywhere within the service provider's business zone and leave the bicycle anywhere in accordance with traffic regulations.

A third type of bike-sharing is peer-to-peer bike-sharing. With this format, bicycles that are owned by a private individual are made available for sharing. Bicycles are usually reserved via an online intermediary. Peer-to-peer bike-sharing is not included in the market definition of this market (out-of-scope).

The revenue thus indicates the entire volume of bookings by users in the respective region, regardless of origin and destination. User numbers show only those individuals who have made a reservation.

Multi-day bicycle rental service providers (bike rentals) and peer-to-peer service providers are not included in this definition. Also not included in this market are free bike-sharing services (e.g., Aarhus City Bikes). Moreover, discounts, such as free minutes for customers with long-term subscriptions, have not been considered in the modeling of this market. Bike-sharing services are not available in all countries and for this reason, only a limited number of regions can be selected.

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