Entertainment app session growth around Diwali India 2022

Published by
Tanushree Basuroy,
Nov 9, 2024
According to a survey on app usage around Diwali in 2022, the use of entertainment apps in India increased especially in the four weeks leading up to the festival. Weekdays accounted for a growth of 34 percent in app sessions, while weekends saw a session growth of 14 percent.

Growth in entertainment app sessions around Diwali in India in 2022

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Release date

November 2023

Region

India

Survey time period

September 18 to November 26, 2022

Number of respondents

top 2,500+ apps

Method of interview

Online survey

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