Digital areas most impacted by personalization worldwide 2022-23

Published by Statista Research Department, Mar 21, 2024
During a December 2022 survey among marketers worldwide, which digital experience area would be the most impacted by personalization, 65 percent of respondents agreed that in 2023, e-mails would hold first place. Websites followed with 52 percent of professionals believing that they would be impacted by personalization, while live chat rounded up the top three with 24 percent.

Leading digital experience areas most impacted by personalization according to marketers worldwide in 2022 and 2023

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Release date

December 2022

Region

Worldwide

Survey time period

December 2022

Number of respondents

355 respondents

Method of interview

Online survey

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Statistics on " Marketing personalization worldwide "

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Overview

5

Marketers' perspective

7

Effectiveness

4

Customers' perspective

5

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Topics

Marketing personalization worldwideContent marketingData usage in marketing and advertisingArtificial intelligence (AI) use in marketing Marketing worldwide
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