Digital areas most impacted by personalization worldwide 2022-23
During a December 2022 survey among marketers worldwide, which digital experience area would be the most impacted by personalization, 65 percent of respondents agreed that in 2023, e-mails would hold first place. Websites followed with 52 percent of professionals believing that they would be impacted by personalization, while live chat rounded up the top three with 24 percent.