During a December 2022 survey among marketers worldwide, 74 percent of respondents agreed (somewhat: 49 percent, strongly: 25 percent) to have access required to improve marketing personalization. The remaining 26 percent disagreed with that statement.
Share of marketers with access to data required to improve marketing personalization worldwide as of December 2022
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Ascend2. (December 29, 2022). Share of marketers with access to data required to improve marketing personalization worldwide as of December 2022 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1426223/marketers-with-without-access-to-data-personalization/
Ascend2. "Share of marketers with access to data required to improve marketing personalization worldwide as of December 2022." Chart. December 29, 2022. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1426223/marketers-with-without-access-to-data-personalization/
Ascend2. (2022). Share of marketers with access to data required to improve marketing personalization worldwide as of December 2022. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1426223/marketers-with-without-access-to-data-personalization/
Ascend2. "Share of Marketers with Access to Data Required to Improve Marketing Personalization Worldwide as of December 2022." Statista, Statista Inc., 29 Dec 2022, https://www.statista.com/statistics/1426223/marketers-with-without-access-to-data-personalization/
Ascend2, Share of marketers with access to data required to improve marketing personalization worldwide as of December 2022 Statista, https://www.statista.com/statistics/1426223/marketers-with-without-access-to-data-personalization/ (last visited December 22, 2024)
Share of marketers with access to data required to improve marketing personalization worldwide as of December 2022 [Graph], Ascend2, December 29, 2022. [Online]. Available: https://www.statista.com/statistics/1426223/marketers-with-without-access-to-data-personalization/
