During a December 2022 survey among marketers worldwide, 51 percent of respondents predicted that in 2023 improved customer experience would stand first among the leading benefits of a successful personalization strategy. Increased customer retention and increased revenue followed, each with 50 percent of shares.
Leading benefits of a successful personalization strategy according to marketers worldwide in 2022 and 2023
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Ascend2. (December 29, 2022). Leading benefits of a successful personalization strategy according to marketers worldwide in 2022 and 2023 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1426221/benefits-of-personalization-strategy/
Ascend2. "Leading benefits of a successful personalization strategy according to marketers worldwide in 2022 and 2023." Chart. December 29, 2022. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1426221/benefits-of-personalization-strategy/
Ascend2. (2022). Leading benefits of a successful personalization strategy according to marketers worldwide in 2022 and 2023. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1426221/benefits-of-personalization-strategy/
Ascend2. "Leading Benefits of a Successful Personalization Strategy According to Marketers Worldwide in 2022 and 2023." Statista, Statista Inc., 29 Dec 2022, https://www.statista.com/statistics/1426221/benefits-of-personalization-strategy/
Ascend2, Leading benefits of a successful personalization strategy according to marketers worldwide in 2022 and 2023 Statista, https://www.statista.com/statistics/1426221/benefits-of-personalization-strategy/ (last visited December 22, 2024)
Leading benefits of a successful personalization strategy according to marketers worldwide in 2022 and 2023 [Graph], Ascend2, December 29, 2022. [Online]. Available: https://www.statista.com/statistics/1426221/benefits-of-personalization-strategy/
