During a December 2022 survey among marketers worldwide, 51 percent of respondents predicted that in 2023 improved customer experience would stand first among the leading benefits of a successful personalization strategy. Increased customer retention and increased revenue followed, each with 50 percent of shares.
Leading benefits of a successful personalization strategy according to marketers worldwide in 2022 and 2023
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Ascend2. (December 29, 2022). Leading benefits of a successful personalization strategy according to marketers worldwide in 2022 and 2023 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1426221/benefits-of-personalization-strategy/
Ascend2. "Leading benefits of a successful personalization strategy according to marketers worldwide in 2022 and 2023." Chart. December 29, 2022. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1426221/benefits-of-personalization-strategy/
Ascend2. (2022). Leading benefits of a successful personalization strategy according to marketers worldwide in 2022 and 2023. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1426221/benefits-of-personalization-strategy/
Ascend2. "Leading Benefits of a Successful Personalization Strategy According to Marketers Worldwide in 2022 and 2023." Statista, Statista Inc., 29 Dec 2022, https://www.statista.com/statistics/1426221/benefits-of-personalization-strategy/
Ascend2, Leading benefits of a successful personalization strategy according to marketers worldwide in 2022 and 2023 Statista, https://www.statista.com/statistics/1426221/benefits-of-personalization-strategy/ (last visited November 21, 2024)
Leading benefits of a successful personalization strategy according to marketers worldwide in 2022 and 2023 [Graph], Ascend2, December 29, 2022. [Online]. Available: https://www.statista.com/statistics/1426221/benefits-of-personalization-strategy/
