During an October to November 2022 survey carried out among consumers worldwide, 32 percent of all respondents stated that they discovered a new product or brand on social media during the last six months. This share was the highest among the digitally native Gen Z generation, and stood at 61 percent.
Share of consumers who have discovered a new product/brand on social media in the past six months worldwide as of 2022, by generation
across 11 countries: Australia, Canada, France, Germany, Italy, Japan, the Netherlands, Spain, Sweden, the UK, and the US. 992 Gen Z consumers, 3,264 Millennial consumers, 3,332 Gen X consumers, 3,712 Boomer consumers
Supplementary notes
The type of the survey were not specified by the source.
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Capgemini. (January 5, 2023). Share of consumers who have discovered a new product/brand on social media in the past six months worldwide as of 2022, by generation [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1426216/consumers-who-discovered-new-products-worldwide/
Capgemini. "Share of consumers who have discovered a new product/brand on social media in the past six months worldwide as of 2022, by generation." Chart. January 5, 2023. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1426216/consumers-who-discovered-new-products-worldwide/
Capgemini. (2023). Share of consumers who have discovered a new product/brand on social media in the past six months worldwide as of 2022, by generation. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1426216/consumers-who-discovered-new-products-worldwide/
Capgemini. "Share of Consumers Who Have Discovered a New Product/Brand on Social Media in The past Six Months Worldwide as of 2022, by Generation." Statista, Statista Inc., 5 Jan 2023, https://www.statista.com/statistics/1426216/consumers-who-discovered-new-products-worldwide/
Capgemini, Share of consumers who have discovered a new product/brand on social media in the past six months worldwide as of 2022, by generation Statista, https://www.statista.com/statistics/1426216/consumers-who-discovered-new-products-worldwide/ (last visited November 22, 2024)
Share of consumers who have discovered a new product/brand on social media in the past six months worldwide as of 2022, by generation [Graph], Capgemini, January 5, 2023. [Online]. Available: https://www.statista.com/statistics/1426216/consumers-who-discovered-new-products-worldwide/
