Consumers who discovered a new product/brand on social media in 2022, by generation

Share of consumers who have discovered a new product/brand on social media in the past six months worldwide as of 2022, by generation

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Source

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Release date

January 2023

Region

Worldwide

Survey time period

October to November 2022

Number of respondents

11,300 respondents

Special properties

across 11 countries: Australia, Canada, France, Germany, Italy, Japan, the Netherlands, Spain, Sweden, the UK, and the US. 992 Gen Z consumers, 3,264 Millennial consumers, 3,332 Gen X consumers, 3,712 Boomer consumers

Supplementary notes

The type of the survey were not specified by the source.

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