During an October to November 2022 survey carried out among consumers worldwide, 43 percent of all respondents were willing to share their personal data via surveys, interviews, and online forms. The highest share of respondents feeling comfortable with such data collection stood among millennials, at 51 percent.
Share of shoppers willing to share personal data such as demographics or product preferences worldwide as of November 2021 and 2022, by generation
across 11 countries: Australia, Canada, France, Germany, Italy, Japan, the Netherlands, Spain, Sweden, the UK, and the US. 992 Gen Z consumers, 3,264 Millennial consumers, 3,332 Gen X consumers, 3,712 Boomer consumers
Supplementary notes
The type of the survey were not specified by the source.
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Capgemini. (January 5, 2023). Share of shoppers willing to share personal data such as demographics or product preferences worldwide as of November 2021 and 2022, by generation [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1426212/shoppers-willing-to-share-personal-data-worldwide/
Capgemini. "Share of shoppers willing to share personal data such as demographics or product preferences worldwide as of November 2021 and 2022, by generation." Chart. January 5, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1426212/shoppers-willing-to-share-personal-data-worldwide/
Capgemini. (2023). Share of shoppers willing to share personal data such as demographics or product preferences worldwide as of November 2021 and 2022, by generation. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1426212/shoppers-willing-to-share-personal-data-worldwide/
Capgemini. "Share of Shoppers Willing to Share Personal Data Such as Demographics or Product Preferences Worldwide as of November 2021 and 2022, by Generation." Statista, Statista Inc., 5 Jan 2023, https://www.statista.com/statistics/1426212/shoppers-willing-to-share-personal-data-worldwide/
Capgemini, Share of shoppers willing to share personal data such as demographics or product preferences worldwide as of November 2021 and 2022, by generation Statista, https://www.statista.com/statistics/1426212/shoppers-willing-to-share-personal-data-worldwide/ (last visited December 22, 2024)
Share of shoppers willing to share personal data such as demographics or product preferences worldwide as of November 2021 and 2022, by generation [Graph], Capgemini, January 5, 2023. [Online]. Available: https://www.statista.com/statistics/1426212/shoppers-willing-to-share-personal-data-worldwide/
