During a December 2022 survey among senior marketers worldwide, 95 percent of respondents rated their personalization strategies as (somewhat or very) successful. Only five percent of responding marketers thought of their strategies as unsuccessful.
Success rates of personalization strategies according to marketers worldwide as of December 2022
Characteristic
Share of respondents
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Ascend2. (January 29, 2023). Success rates of personalization strategies according to marketers worldwide as of December 2022 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1426197/success-rate-personalization-strategies/
Ascend2. "Success rates of personalization strategies according to marketers worldwide as of December 2022." Chart. January 29, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1426197/success-rate-personalization-strategies/
Ascend2. (2023). Success rates of personalization strategies according to marketers worldwide as of December 2022. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1426197/success-rate-personalization-strategies/
Ascend2. "Success Rates of Personalization Strategies According to Marketers Worldwide as of December 2022." Statista, Statista Inc., 29 Jan 2023, https://www.statista.com/statistics/1426197/success-rate-personalization-strategies/
Ascend2, Success rates of personalization strategies according to marketers worldwide as of December 2022 Statista, https://www.statista.com/statistics/1426197/success-rate-personalization-strategies/ (last visited July 22, 2024)
Success rates of personalization strategies according to marketers worldwide as of December 2022 [Graph], Ascend2, January 29, 2023. [Online]. Available: https://www.statista.com/statistics/1426197/success-rate-personalization-strategies/