During an October to November 2022 survey carried out among consumers worldwide, 45 percent of all respondents were willing to share data on how they consume or use products via surveys, interviews, and online forms. The highest share of respondents feeling comfortable with such data collection stood among millennials, at 57 percent.
Share of shoppers willing to share data on how they consume or use products worldwide as of November 2021 and 2022, by generation
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Share of shoppers willing to share data on how they consume or use products worldwide as of November 2021 and 2022, by generation
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across 11 countries: Australia, Canada, France, Germany, Italy, Japan, the Netherlands, Spain, Sweden, the UK, and the US. 992 Gen Z consumers, 3,264 Millennial consumers, 3,332 Gen X consumers, 3,712 Boomer consumers
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Capgemini. (January 5, 2023). Share of shoppers willing to share data on how they consume or use products worldwide as of November 2021 and 2022, by generation [Graph]. In Statista. Retrieved April 27, 2025, from https://www.statista.com/statistics/1426196/shoppers-willing-to-share-data-worldwide/
Capgemini. "Share of shoppers willing to share data on how they consume or use products worldwide as of November 2021 and 2022, by generation." Chart. January 5, 2023. Statista. Accessed April 27, 2025. https://www.statista.com/statistics/1426196/shoppers-willing-to-share-data-worldwide/
Capgemini. (2023). Share of shoppers willing to share data on how they consume or use products worldwide as of November 2021 and 2022, by generation. Statista. Statista Inc.. Accessed: April 27, 2025. https://www.statista.com/statistics/1426196/shoppers-willing-to-share-data-worldwide/
Capgemini. "Share of Shoppers Willing to Share Data on How They Consume or Use Products Worldwide as of November 2021 and 2022, by Generation." Statista, Statista Inc., 5 Jan 2023, https://www.statista.com/statistics/1426196/shoppers-willing-to-share-data-worldwide/
Capgemini, Share of shoppers willing to share data on how they consume or use products worldwide as of November 2021 and 2022, by generation Statista, https://www.statista.com/statistics/1426196/shoppers-willing-to-share-data-worldwide/ (last visited April 27, 2025)
Share of shoppers willing to share data on how they consume or use products worldwide as of November 2021 and 2022, by generation [Graph], Capgemini, January 5, 2023. [Online]. Available: https://www.statista.com/statistics/1426196/shoppers-willing-to-share-data-worldwide/
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