Shopping app session growth around Diwali India 2022

Published by
Tanushree Basuroy,
Dec 5, 2023
According to a survey on app usage around Diwali in 2022, the amount of time people in India spent using shopping apps increased significantly in the four weeks after Diwali. Weekdays during that period recorded a 60 percent growth in shopping app sessions, while weekends saw a session growth of 25 percent.

Growth in shopping app sessions around Diwali in India in 2022

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Release date

November 2023

Region

India

Survey time period

September 18 to November 26, 2022

Number of respondents

2,500+ apps

Method of interview

Online survey

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