E-commerce penetration in the alcoholic drinks industry worldwide 2023, by segment

Published by Statista Research Department, Nov 29, 2023
Within the global alcohol e-commerce market, the hard seltzer segment had the highest usage penetration rate in 2023, followed by closely by the wine segment. That year, it was estimated that wine e-commerce user penetration was approximately 3.3 percent, compared to a penetration rate of 2.7 percent for spirits.

E-commerce user penetration in the alcoholic beverages industry worldwide in 2023, by segment

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Use Ask Statista Research Service

Supplementary notes

*Estimates as of November 2023.
Data provided by Statista Market Insights are estimates.

Citation formats
Use Statista now: unlimited access to all content

Statistics on " Wine e-commerce "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Wine e-commerce

Overview

7

United States

7

Europe

8

China and Australia

6

Spotlight: Naked Wines

6

Further Content: You might find this interesting as well

Topics

Alcohol e-commerceOnline food delivery in the U.S.Online food delivery Wine e-commerce in ItalyWine e-commerce
Use Statista now: unlimited access to all content
Learn more about how Statista can support your business.