Shopping app installation growth around Diwali India 2022

Published by
Tanushree Basuroy,
Dec 5, 2023
According to a survey on app usage around the festive season of Diwali in 2022, the installation of shopping apps in India increased significantly in the four weeks after Diwali. Weekdays saw a growth of 48 percent in the installation of shopping apps, while weekends saw a growth of 23 percent.

Growth in shopping app installation around Diwali in India in 2022

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Release date

November 2023

Region

India

Survey time period

September 18 to November 26, 2022

Number of respondents

top 2,500+ apps

Method of interview

Online survey

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