During a 2023 survey among senior marketing executives worldwide, 86 percent of respondents listed demographics as the most important type of data used for customer profiling. Behavioral data came next, with 49 percent, while data about business details rounded up the top three with 44 percent.
Leading types of data personalization companies use for customer profiling as of 2023
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Comviva. (February 10, 2023). Leading types of data personalization companies use for customer profiling as of 2023 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1426127/customer-profiling-data-demands/
Comviva. "Leading types of data personalization companies use for customer profiling as of 2023." Chart. February 10, 2023. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1426127/customer-profiling-data-demands/
Comviva. (2023). Leading types of data personalization companies use for customer profiling as of 2023. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1426127/customer-profiling-data-demands/
Comviva. "Leading Types of Data Personalization Companies Use for Customer Profiling as of 2023." Statista, Statista Inc., 10 Feb 2023, https://www.statista.com/statistics/1426127/customer-profiling-data-demands/
Comviva, Leading types of data personalization companies use for customer profiling as of 2023 Statista, https://www.statista.com/statistics/1426127/customer-profiling-data-demands/ (last visited December 30, 2024)
Leading types of data personalization companies use for customer profiling as of 2023 [Graph], Comviva, February 10, 2023. [Online]. Available: https://www.statista.com/statistics/1426127/customer-profiling-data-demands/
