Tactics falling into the definition of retail media according to U.S. marketers 2023

Published by Statista Research Department, Feb 28, 2024
In June 2023, there were 177 customer data platform (CDP) software vendors worldwide, employing 16.46 thousand people. The same source estimated the value of the CDP industry at 2.3 billion U.S. dollars in 2023.

Tactics falling into the definition of retail media according to retail media decision makers from the United States as of July 2023

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Sources

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Release date

January 2024

Region

United States

Survey time period

July 2023

Number of respondents

312 respondents

Special properties

among retail media decision makers at brands and retailers

Supplementary notes

The survey was conducted among 225 decision makers working at retailers and 87 working at brands.

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Statistics on " Digital retail media advertising in the United States "

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Overview

7

Key players

6

Marketer insights

8

Consumer insights

8

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Topics

Digital retail media advertising in the United StatesCPG industry advertising in the U.S.Retail industry advertising in the United StatesDigital advertising in the U.S.U.S. Retail Brands
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