In 2023, New Balance saw a significant increase in favorability among generation Z consumers, who went from having the lowest favorability towards the brand in 2022 to the highest in 2023. 35 to 54-year-old consumers in the U.S. liked New Balance the least at 40 percent of positive responses.
Share of consumers favorable towards New Balance in the United States in September 2022 and September 2023, by age
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CivicScience. (September 19, 2023). Share of consumers favorable towards New Balance in the United States in September 2022 and September 2023, by age [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/1426077/new-balance-favorability-by-age/
CivicScience. "Share of consumers favorable towards New Balance in the United States in September 2022 and September 2023, by age." Chart. September 19, 2023. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/1426077/new-balance-favorability-by-age/
CivicScience. (2023). Share of consumers favorable towards New Balance in the United States in September 2022 and September 2023, by age. Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/1426077/new-balance-favorability-by-age/
CivicScience. "Share of Consumers Favorable towards New Balance in The United States in September 2022 and September 2023, by Age." Statista, Statista Inc., 19 Sep 2023, https://www.statista.com/statistics/1426077/new-balance-favorability-by-age/
CivicScience, Share of consumers favorable towards New Balance in the United States in September 2022 and September 2023, by age Statista, https://www.statista.com/statistics/1426077/new-balance-favorability-by-age/ (last visited July 27, 2024)
Share of consumers favorable towards New Balance in the United States in September 2022 and September 2023, by age [Graph], CivicScience, September 19, 2023. [Online]. Available: https://www.statista.com/statistics/1426077/new-balance-favorability-by-age/
