In 2023, New Balance saw a significant increase in favorability among generation Z consumers, who went from having the lowest favorability towards the brand in 2022 to the highest in 2023. 35 to 54-year-old consumers in the U.S. liked New Balance the least at 40 percent of positive responses.
Share of consumers favorable towards New Balance in the United States in September 2022 and September 2023, by age
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
CivicScience. (September 19, 2023). Share of consumers favorable towards New Balance in the United States in September 2022 and September 2023, by age [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1426077/new-balance-favorability-by-age/
CivicScience. "Share of consumers favorable towards New Balance in the United States in September 2022 and September 2023, by age." Chart. September 19, 2023. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1426077/new-balance-favorability-by-age/
CivicScience. (2023). Share of consumers favorable towards New Balance in the United States in September 2022 and September 2023, by age. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1426077/new-balance-favorability-by-age/
CivicScience. "Share of Consumers Favorable towards New Balance in The United States in September 2022 and September 2023, by Age." Statista, Statista Inc., 19 Sep 2023, https://www.statista.com/statistics/1426077/new-balance-favorability-by-age/
CivicScience, Share of consumers favorable towards New Balance in the United States in September 2022 and September 2023, by age Statista, https://www.statista.com/statistics/1426077/new-balance-favorability-by-age/ (last visited November 21, 2024)
Share of consumers favorable towards New Balance in the United States in September 2022 and September 2023, by age [Graph], CivicScience, September 19, 2023. [Online]. Available: https://www.statista.com/statistics/1426077/new-balance-favorability-by-age/
