A survey from October 2023 found that the majority of U.S. respondents stated that recommendations given to them on streaming services like Netflix and Disney+ sometimes matched with their potential interests. Only 10 percent revealed that recommendations consistently matched past viewing and interest.
Opinion about recommendations provided by streaming services in the United States in 2023
consumers with broadband watching at least 1 hour of TV per week, among those who discovered a new favorite show in the past year
Supplementary notes
The question was phrased by the source as follows: "Which statement best matches what you think about the recommendations streaming services provide to you?"
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Hub Entertainment Research. (November 17, 2023). Opinion about recommendations provided by streaming services in the United States in 2023 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1426072/streaming-recommendations-opinion-us/
Hub Entertainment Research. "Opinion about recommendations provided by streaming services in the United States in 2023." Chart. November 17, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1426072/streaming-recommendations-opinion-us/
Hub Entertainment Research. (2023). Opinion about recommendations provided by streaming services in the United States in 2023. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1426072/streaming-recommendations-opinion-us/
Hub Entertainment Research. "Opinion about Recommendations Provided by Streaming Services in The United States in 2023." Statista, Statista Inc., 17 Nov 2023, https://www.statista.com/statistics/1426072/streaming-recommendations-opinion-us/
Hub Entertainment Research, Opinion about recommendations provided by streaming services in the United States in 2023 Statista, https://www.statista.com/statistics/1426072/streaming-recommendations-opinion-us/ (last visited December 22, 2024)
Opinion about recommendations provided by streaming services in the United States in 2023 [Graph], Hub Entertainment Research, November 17, 2023. [Online]. Available: https://www.statista.com/statistics/1426072/streaming-recommendations-opinion-us/
