According to a 2023 survey conducted in the U.S., 36 percent of respondents usually watched a trailer before they decided on a new show to try. More than 20 percent of consumers said that they always watched trailers.
Share of consumers watching a trailer before deciding to try a new show in the United States in 2022 and 2023, by frequency
Characteristic
Always watch
Usually watch
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Hub Entertainment Research. (November 17, 2023). Share of consumers watching a trailer before deciding to try a new show in the United States in 2022 and 2023, by frequency [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1426053/trailer-watching-before-deciding-new-show-us/
Hub Entertainment Research. "Share of consumers watching a trailer before deciding to try a new show in the United States in 2022 and 2023, by frequency." Chart. November 17, 2023. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1426053/trailer-watching-before-deciding-new-show-us/
Hub Entertainment Research. (2023). Share of consumers watching a trailer before deciding to try a new show in the United States in 2022 and 2023, by frequency. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1426053/trailer-watching-before-deciding-new-show-us/
Hub Entertainment Research. "Share of Consumers Watching a Trailer before Deciding to Try a New Show in The United States in 2022 and 2023, by Frequency." Statista, Statista Inc., 17 Nov 2023, https://www.statista.com/statistics/1426053/trailer-watching-before-deciding-new-show-us/
Hub Entertainment Research, Share of consumers watching a trailer before deciding to try a new show in the United States in 2022 and 2023, by frequency Statista, https://www.statista.com/statistics/1426053/trailer-watching-before-deciding-new-show-us/ (last visited August 25, 2024)
Share of consumers watching a trailer before deciding to try a new show in the United States in 2022 and 2023, by frequency [Graph], Hub Entertainment Research, November 17, 2023. [Online]. Available: https://www.statista.com/statistics/1426053/trailer-watching-before-deciding-new-show-us/