A late 2023 survey found that almost two in three consumers were likely to use TV and video streaming platforms with an easy discovery of new favorite series. This marks growth compared to the figure recorded in the previous survey period of 2022.
Share of consumers likely choosing TV sources that make discovery of favorite shows easy in the United States in 2022 and 2023
consumers with broadband watching at least 1 hour of TV per week, among those who discovered a new favorite show in the past year
Supplementary notes
*Number of respondents from October 2023.
The statement was phrased by the source as follows: "I’m more likely to choose TV sources that make
it easy for me to discover new shows that I’ll like"
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Hub Entertainment Research. (November 17, 2023). Share of consumers likely choosing TV sources that make discovery of favorite shows easy in the United States in 2022 and 2023 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1426026/choose-tv-source-with-ease-discovery-option-us/
Hub Entertainment Research. "Share of consumers likely choosing TV sources that make discovery of favorite shows easy in the United States in 2022 and 2023." Chart. November 17, 2023. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1426026/choose-tv-source-with-ease-discovery-option-us/
Hub Entertainment Research. (2023). Share of consumers likely choosing TV sources that make discovery of favorite shows easy in the United States in 2022 and 2023. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1426026/choose-tv-source-with-ease-discovery-option-us/
Hub Entertainment Research. "Share of Consumers Likely Choosing Tv Sources That Make Discovery of Favorite Shows Easy in The United States in 2022 and 2023." Statista, Statista Inc., 17 Nov 2023, https://www.statista.com/statistics/1426026/choose-tv-source-with-ease-discovery-option-us/
Hub Entertainment Research, Share of consumers likely choosing TV sources that make discovery of favorite shows easy in the United States in 2022 and 2023 Statista, https://www.statista.com/statistics/1426026/choose-tv-source-with-ease-discovery-option-us/ (last visited December 30, 2024)
Share of consumers likely choosing TV sources that make discovery of favorite shows easy in the United States in 2022 and 2023 [Graph], Hub Entertainment Research, November 17, 2023. [Online]. Available: https://www.statista.com/statistics/1426026/choose-tv-source-with-ease-discovery-option-us/
