Usage of beverage online shops in Germany 2023, by brand

Published by Lynn Beyrouthy, Nov 29, 2023
A survey conducted in 2023 revealed that flaschenpost.de was the most used beverage online shop in Germany, with around 40 percent of respondents reporting they have used the brand in the last year. Rum & Co ranked second, with 29 percent of respondents, followed by whisky.de, with 28 percent.

Leading beverage online shops ranked by brand usage in Germany as of September 2023

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Source

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Release date

November 2023

Region

Germany

Survey time period

August 11 to September 16, 2023

Number of respondents

4,969 respondents*

Age group

18 to 64 years

Method of interview

Online survey

Supplementary notes

During the survey, the question was phrased as follows: "When it comes to beverage online shops, which of the following brands have you used in the past 12 months?" Multiple answers were possible.
*Respondents who know the individual brand.

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