During a 2023 survey among senior marketing executives worldwide, delivering personalization in real-time stood on top of the biggest challenges companies faced in delivering effective personalization to their customers, at 56 percent of respondents' shares. Inability to scale came next, with 42 percent, while striking a balance between personalization and privacy rounded up the top three with 38 percent.
Leading challenges for companies in delivering effective personalization to their customers in 2023
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Comviva. (February 10, 2023). Leading challenges for companies in delivering effective personalization to their customers in 2023 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1425866/challenges-for-personalization/
Comviva. "Leading challenges for companies in delivering effective personalization to their customers in 2023." Chart. February 10, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1425866/challenges-for-personalization/
Comviva. (2023). Leading challenges for companies in delivering effective personalization to their customers in 2023. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1425866/challenges-for-personalization/
Comviva. "Leading Challenges for Companies in Delivering Effective Personalization to Their Customers in 2023." Statista, Statista Inc., 10 Feb 2023, https://www.statista.com/statistics/1425866/challenges-for-personalization/
Comviva, Leading challenges for companies in delivering effective personalization to their customers in 2023 Statista, https://www.statista.com/statistics/1425866/challenges-for-personalization/ (last visited December 22, 2024)
Leading challenges for companies in delivering effective personalization to their customers in 2023 [Graph], Comviva, February 10, 2023. [Online]. Available: https://www.statista.com/statistics/1425866/challenges-for-personalization/
