During a 2023 survey among senior marketing executives worldwide, delivering personalization in real-time stood on top of the biggest challenges companies faced in delivering effective personalization to their customers, at 56 percent of respondents' shares. Inability to scale came next, with 42 percent, while striking a balance between personalization and privacy rounded up the top three with 38 percent.
Leading challenges for companies in delivering effective personalization to their customers in 2023
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Comviva. (February 10, 2023). Leading challenges for companies in delivering effective personalization to their customers in 2023 [Graph]. In Statista. Retrieved October 31, 2024, from https://www.statista.com/statistics/1425866/challenges-for-personalization/
Comviva. "Leading challenges for companies in delivering effective personalization to their customers in 2023." Chart. February 10, 2023. Statista. Accessed October 31, 2024. https://www.statista.com/statistics/1425866/challenges-for-personalization/
Comviva. (2023). Leading challenges for companies in delivering effective personalization to their customers in 2023. Statista. Statista Inc.. Accessed: October 31, 2024. https://www.statista.com/statistics/1425866/challenges-for-personalization/
Comviva. "Leading Challenges for Companies in Delivering Effective Personalization to Their Customers in 2023." Statista, Statista Inc., 10 Feb 2023, https://www.statista.com/statistics/1425866/challenges-for-personalization/
Comviva, Leading challenges for companies in delivering effective personalization to their customers in 2023 Statista, https://www.statista.com/statistics/1425866/challenges-for-personalization/ (last visited October 31, 2024)
Leading challenges for companies in delivering effective personalization to their customers in 2023 [Graph], Comviva, February 10, 2023. [Online]. Available: https://www.statista.com/statistics/1425866/challenges-for-personalization/
