Beauty and fashion shoppers who watch influencer content India 2023

Published by
Tanushree Basuroy,
Nov 29, 2023
As per reports on online shopping behavior in India, 7 in 10 consumers of beauty products watched influencer content which impacted their purchase decision. Similarly, Indian shoppers looking to buy fashion products also relied upon reviews by digital content creators. The study also reported that a lack of reviews had an adverse effect for brands and their products similar to that of negative reviews.

Influencer content consumption among beauty and fashion shoppers in India in 2023

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Sources

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Release date

November 2023

Region

India

Survey time period

2023

Number of respondents

2,000+

Age group

16-64 years old

Special properties

across 74 cities in India including tier 1, tier 2, and metro cities.

Method of interview

Online survey

Supplementary notes

Source did not specify the exact date of survey.

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Market size

5

Content marketing

3

Audience

5

Biggest influencers

6

Consumer attitudes

4

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Topics

Beauty and personal care industry in IndiaCosmetics market in South Korea Beauty industry in JapanCosmetics market in VietnamCosmetics in the Asia-Pacific region
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