As per reports on online shopping behavior in India, 80 percent of beauty shoppers discovered products and brands on social media in 2023. A similar share of consumers used social media to search for new fashion products and brands. Meta platforms were the leading social media sites among both types of shoppers that year.
Product and brand discovery on social media among beauty and fashion shoppers in India in 2023
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Meta Platforms. (November 22, 2023). Product and brand discovery on social media among beauty and fashion shoppers in India in 2023 [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/1425739/india-product-and-brand-discovery-on-social-media/
Meta Platforms. "Product and brand discovery on social media among beauty and fashion shoppers in India in 2023." Chart. November 22, 2023. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/1425739/india-product-and-brand-discovery-on-social-media/
Meta Platforms. (2023). Product and brand discovery on social media among beauty and fashion shoppers in India in 2023. Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/1425739/india-product-and-brand-discovery-on-social-media/
Meta Platforms. "Product and Brand Discovery on Social Media among Beauty and Fashion Shoppers in India in 2023." Statista, Statista Inc., 22 Nov 2023, https://www.statista.com/statistics/1425739/india-product-and-brand-discovery-on-social-media/
Meta Platforms, Product and brand discovery on social media among beauty and fashion shoppers in India in 2023 Statista, https://www.statista.com/statistics/1425739/india-product-and-brand-discovery-on-social-media/ (last visited December 18, 2024)
Product and brand discovery on social media among beauty and fashion shoppers in India in 2023 [Graph], Meta Platforms, November 22, 2023. [Online]. Available: https://www.statista.com/statistics/1425739/india-product-and-brand-discovery-on-social-media/
