During a March 2023 survey among marketers worldwide, 44 percent of respondents stated they are planning on adding online events or shows, such as podcasts and video shorts, to their marketing mix in the year ahead. Real-time marketing and new social media platforms followed, with 41 and 39 percent, respectively. Artificial intelligence (AI) for automaton was in the future plans of 15 percent of marketing professionals.
Leading business areas in which marketers are willing to expand in the following year worldwide as of March 2023
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Ascend2. (March 30, 2023). Leading business areas in which marketers are willing to expand in the following year worldwide as of March 2023 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1425614/business-areas-next-year-marketing-expansion/
Ascend2. "Leading business areas in which marketers are willing to expand in the following year worldwide as of March 2023." Chart. March 30, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1425614/business-areas-next-year-marketing-expansion/
Ascend2. (2023). Leading business areas in which marketers are willing to expand in the following year worldwide as of March 2023. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1425614/business-areas-next-year-marketing-expansion/
Ascend2. "Leading Business Areas in Which Marketers Are Willing to Expand in The following Year Worldwide as of March 2023." Statista, Statista Inc., 30 Mar 2023, https://www.statista.com/statistics/1425614/business-areas-next-year-marketing-expansion/
Ascend2, Leading business areas in which marketers are willing to expand in the following year worldwide as of March 2023 Statista, https://www.statista.com/statistics/1425614/business-areas-next-year-marketing-expansion/ (last visited December 21, 2024)
Leading business areas in which marketers are willing to expand in the following year worldwide as of March 2023 [Graph], Ascend2, March 30, 2023. [Online]. Available: https://www.statista.com/statistics/1425614/business-areas-next-year-marketing-expansion/
