During a survey conducted among Austrian, German, and Swiss marketers in 2022, more than half of respondents stated that Facebook was their go-to platform when it came to content marketing. YouTube and Instagram were chosen by 44 percent of marketing professionals in that region.
Leading social media platforms used by marketers in Austria, Germany, and Switzerland for content marketing purposes as of March 2022
companies from Germany, Austra, and Switzerland with at least 250 employees
Method of interview
Online survey
Supplementary notes
The source does not provide any precise information about the question and the answer options in the survey. The wording chosen here may therefore differ slightly from the survey.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Content Marketing Forum. (May 5, 2022). Leading social media platforms used by marketers in Austria, Germany, and Switzerland for content marketing purposes as of March 2022 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1425589/social-media-platforms-content-marketing-gsa/
Content Marketing Forum. "Leading social media platforms used by marketers in Austria, Germany, and Switzerland for content marketing purposes as of March 2022." Chart. May 5, 2022. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1425589/social-media-platforms-content-marketing-gsa/
Content Marketing Forum. (2022). Leading social media platforms used by marketers in Austria, Germany, and Switzerland for content marketing purposes as of March 2022. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1425589/social-media-platforms-content-marketing-gsa/
Content Marketing Forum. "Leading Social Media Platforms Used by Marketers in Austria, Germany, and Switzerland for Content Marketing Purposes as of March 2022." Statista, Statista Inc., 5 May 2022, https://www.statista.com/statistics/1425589/social-media-platforms-content-marketing-gsa/
Content Marketing Forum, Leading social media platforms used by marketers in Austria, Germany, and Switzerland for content marketing purposes as of March 2022 Statista, https://www.statista.com/statistics/1425589/social-media-platforms-content-marketing-gsa/ (last visited December 21, 2024)
Leading social media platforms used by marketers in Austria, Germany, and Switzerland for content marketing purposes as of March 2022 [Graph], Content Marketing Forum, May 5, 2022. [Online]. Available: https://www.statista.com/statistics/1425589/social-media-platforms-content-marketing-gsa/
