During a survey conducted among Austrian, German, and Swiss marketers in 2022, more than half of respondents stated that Facebook was their go-to platform when it came to content marketing. YouTube and Instagram were chosen by 44 percent of marketing professionals in that region.
Leading social media platforms used by marketers in Austria, Germany, and Switzerland for content marketing purposes as of March 2022
companies from Germany, Austra, and Switzerland with at least 250 employees
Method of interview
Online survey
Supplementary notes
The source does not provide any precise information about the question and the answer options in the survey. The wording chosen here may therefore differ slightly from the survey.
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Content Marketing Forum. (May 5, 2022). Leading social media platforms used by marketers in Austria, Germany, and Switzerland for content marketing purposes as of March 2022 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1425589/social-media-platforms-content-marketing-gsa/
Content Marketing Forum. "Leading social media platforms used by marketers in Austria, Germany, and Switzerland for content marketing purposes as of March 2022." Chart. May 5, 2022. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1425589/social-media-platforms-content-marketing-gsa/
Content Marketing Forum. (2022). Leading social media platforms used by marketers in Austria, Germany, and Switzerland for content marketing purposes as of March 2022. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1425589/social-media-platforms-content-marketing-gsa/
Content Marketing Forum. "Leading Social Media Platforms Used by Marketers in Austria, Germany, and Switzerland for Content Marketing Purposes as of March 2022." Statista, Statista Inc., 5 May 2022, https://www.statista.com/statistics/1425589/social-media-platforms-content-marketing-gsa/
Content Marketing Forum, Leading social media platforms used by marketers in Austria, Germany, and Switzerland for content marketing purposes as of March 2022 Statista, https://www.statista.com/statistics/1425589/social-media-platforms-content-marketing-gsa/ (last visited November 21, 2024)
Leading social media platforms used by marketers in Austria, Germany, and Switzerland for content marketing purposes as of March 2022 [Graph], Content Marketing Forum, May 5, 2022. [Online]. Available: https://www.statista.com/statistics/1425589/social-media-platforms-content-marketing-gsa/
