According to a survey carried out in Italy in 2022, over four in ten online shoppers purchased health and pharmaceutical products online due to lower prices. Another 19 percent was pushed to a purchase by special offers or discounts. Lastly, buying online was convenient for 18 percent of respondents.
Leading factors influencing online purchases of health and pharmaceuticals products in Italy as of 2022
Characteristic
Share of respondents
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The categories considered include self-medication (OTC drugs, SOP, Supplements and Medical Devices), dermatological products, medication products, food and dietary products, homeopathic products, electromedical instruments and accessories for diagnostics and orthopedics,as well as contact lenses, eyeglasses and other optical products.
The sample is representative of the national population.
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Consorzio Netcomm. (December 1, 2022). Leading factors influencing online purchases of health and pharmaceuticals products in Italy as of 2022 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1425587/health-pharma-online-purchase-drivers/
Consorzio Netcomm. "Leading factors influencing online purchases of health and pharmaceuticals products in Italy as of 2022." Chart. December 1, 2022. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1425587/health-pharma-online-purchase-drivers/
Consorzio Netcomm. (2022). Leading factors influencing online purchases of health and pharmaceuticals products in Italy as of 2022. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1425587/health-pharma-online-purchase-drivers/
Consorzio Netcomm. "Leading Factors Influencing Online Purchases of Health and Pharmaceuticals Products in Italy as of 2022." Statista, Statista Inc., 1 Dec 2022, https://www.statista.com/statistics/1425587/health-pharma-online-purchase-drivers/
Consorzio Netcomm, Leading factors influencing online purchases of health and pharmaceuticals products in Italy as of 2022 Statista, https://www.statista.com/statistics/1425587/health-pharma-online-purchase-drivers/ (last visited August 24, 2024)
Leading factors influencing online purchases of health and pharmaceuticals products in Italy as of 2022 [Graph], Consorzio Netcomm, December 1, 2022. [Online]. Available: https://www.statista.com/statistics/1425587/health-pharma-online-purchase-drivers/