During a May 2023 survey among the general population of selected countries worldwide, 67 percent of all respondents stated that Gen Z teenagers had largely influenced their expectations for brand products' environmental friendliness. The diversity in brands' advertising stood second, with 62 percent.
Leading areas in which Gen Zers influence brand perception for other consumers in selected countries worldwide as of May 2023, by age group
Characteristic
Overall
18-26
27-42
43-58
59+
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Among respondents from 14 countries: Brazil, Canada, China, France, Germany, India, Japan, Mexico, Saudi Arabia, South Africa, South Korea, UAE, UK, U.S. The sample size varies by country.
Supplementary notes
The type of the survey was not specified in the source.
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Edelman. (June 16, 2023). Leading areas in which Gen Zers influence brand perception for other consumers in selected countries worldwide as of May 2023, by age group [Graph]. In Statista. Retrieved July 08, 2024, from https://www.statista.com/statistics/1425585/teenage-influence-on-brand-perception/
Edelman. "Leading areas in which Gen Zers influence brand perception for other consumers in selected countries worldwide as of May 2023, by age group." Chart. June 16, 2023. Statista. Accessed July 08, 2024. https://www.statista.com/statistics/1425585/teenage-influence-on-brand-perception/
Edelman. (2023). Leading areas in which Gen Zers influence brand perception for other consumers in selected countries worldwide as of May 2023, by age group. Statista. Statista Inc.. Accessed: July 08, 2024. https://www.statista.com/statistics/1425585/teenage-influence-on-brand-perception/
Edelman. "Leading Areas in Which Gen Zers Influence Brand Perception for Other Consumers in Selected Countries Worldwide as of May 2023, by Age Group." Statista, Statista Inc., 16 Jun 2023, https://www.statista.com/statistics/1425585/teenage-influence-on-brand-perception/
Edelman, Leading areas in which Gen Zers influence brand perception for other consumers in selected countries worldwide as of May 2023, by age group Statista, https://www.statista.com/statistics/1425585/teenage-influence-on-brand-perception/ (last visited July 08, 2024)
Leading areas in which Gen Zers influence brand perception for other consumers in selected countries worldwide as of May 2023, by age group [Graph], Edelman, June 16, 2023. [Online]. Available: https://www.statista.com/statistics/1425585/teenage-influence-on-brand-perception/
