During a May 2023 survey among the general population of selected countries worldwide, 57 percent of respondents said they would be more likely to purchase products by brands that commit to the issue of improving healthcare access. Brands that address climate change stood second, while brands engaged in the fight against racism rounded up the top three, with 52 percent.
Leading types of brand actions globally that would make consumers buy from them as of May 2023, by share of respondents
among respondents from 14 countries: Brazil, Canada, China, France, Germany, India, Japan, Mexico, Saudi Arabia, South Africa, South Korea, UAE, UK, U.S. The sample size varies by country.
Supplementary notes
The type of the survey was not specified in the source.
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Edelman. (June 16, 2023). Leading types of brand actions globally that would make consumers buy from them as of May 2023, by share of respondents [Graph]. In Statista. Retrieved October 31, 2024, from https://www.statista.com/statistics/1425572/attractiveness-of-brands-that-take-action/
Edelman. "Leading types of brand actions globally that would make consumers buy from them as of May 2023, by share of respondents." Chart. June 16, 2023. Statista. Accessed October 31, 2024. https://www.statista.com/statistics/1425572/attractiveness-of-brands-that-take-action/
Edelman. (2023). Leading types of brand actions globally that would make consumers buy from them as of May 2023, by share of respondents. Statista. Statista Inc.. Accessed: October 31, 2024. https://www.statista.com/statistics/1425572/attractiveness-of-brands-that-take-action/
Edelman. "Leading Types of Brand Actions Globally That Would Make Consumers Buy from Them as of May 2023, by Share of Respondents." Statista, Statista Inc., 16 Jun 2023, https://www.statista.com/statistics/1425572/attractiveness-of-brands-that-take-action/
Edelman, Leading types of brand actions globally that would make consumers buy from them as of May 2023, by share of respondents Statista, https://www.statista.com/statistics/1425572/attractiveness-of-brands-that-take-action/ (last visited October 31, 2024)
Leading types of brand actions globally that would make consumers buy from them as of May 2023, by share of respondents [Graph], Edelman, June 16, 2023. [Online]. Available: https://www.statista.com/statistics/1425572/attractiveness-of-brands-that-take-action/