During a May 2023 survey among the general population of selected countries worldwide, 78 percent of respondents aged 18 to 26 believed that lack of relevance is a leading factor for brands failing to engage with their consumer base. Among the same age group, 56 percent listed lack of authenticity as another downfall.
Ways in which brands fail at engaging with their target market according to consumers from selected countries worldwide as of May 2023, by age group
Among respondents from 14 countries: Brazil, Canada, China, France, Germany, India, Japan, Mexico, Saudi Arabia, South Africa, South Korea, UAE, UK, U.S. The sample size varies by country.
Supplementary notes
The type of the survey was not specified in the source.
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Edelman. (June 16, 2023). Ways in which brands fail at engaging with their target market according to consumers from selected countries worldwide as of May 2023, by age group [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1425554/brands-fail-to-engage-with-customers/
Edelman. "Ways in which brands fail at engaging with their target market according to consumers from selected countries worldwide as of May 2023, by age group." Chart. June 16, 2023. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1425554/brands-fail-to-engage-with-customers/
Edelman. (2023). Ways in which brands fail at engaging with their target market according to consumers from selected countries worldwide as of May 2023, by age group. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1425554/brands-fail-to-engage-with-customers/
Edelman. "Ways in Which Brands Fail at Engaging with Their Target Market According to Consumers from Selected Countries Worldwide as of May 2023, by Age Group." Statista, Statista Inc., 16 Jun 2023, https://www.statista.com/statistics/1425554/brands-fail-to-engage-with-customers/
Edelman, Ways in which brands fail at engaging with their target market according to consumers from selected countries worldwide as of May 2023, by age group Statista, https://www.statista.com/statistics/1425554/brands-fail-to-engage-with-customers/ (last visited December 23, 2024)
Ways in which brands fail at engaging with their target market according to consumers from selected countries worldwide as of May 2023, by age group [Graph], Edelman, June 16, 2023. [Online]. Available: https://www.statista.com/statistics/1425554/brands-fail-to-engage-with-customers/
