Social media ad spend in the Netherlands 2018-2029

The ad spending in the 'Social Media Advertising' segment of the advertising market in the Netherlands was forecast to continuously increase between 2024 and 2029 by in total 0.6 billion euro (+53.57 percent). After the eleventh consecutive increasing year, the ad spending is estimated to reach 1.69 billion euro and therefore a new peak in 2029. Notably, the ad spending of the 'Social Media Advertising' segment of the advertising market was continuously increasing over the past years.

Find further information concerning the ad spending in the 'TV & Video Advertising' segment of the advertising market in the United Kingdom and the average ad spending per internet user in the 'Digital video ads' segment of the advertising market in Australia.

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Social media advertising spending in the Netherlands from 2018 to 2029 (in billion euros)

Characteristic	Spending in billion euros
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Special properties

Includes paid advertising appearing within social networks, social network games and social network applications; excludes spending by marketers that goes toward developing or maintaining a social network presence

Supplementary notes

Data provided by Statista Market Insights are estimates.Definition:
Social Media Advertising is a form of online digital marketing in which paid banner and video ad campaigns are run on social media platforms to reach the target audiences. Marketers can promote brands, products, and services and increase purchase intention.

Additional information:
Social Media Advertising comprises advertising spending, users, average revenue per user, and key players. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. Key players in Social Media Advertising include Facebook, Instagram, Twitter, TikTok, LinkedIn, Weibo, Naver, and Kakao. For more information on the data displayed, use the info button right next to the boxes.

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