During a May 2023 survey among the general population of select countries worldwide, 94 percent of respondents in South Korea said that country of origin is a determining factor when considering a purchase of a brand product, and it is enough to deter them from purchasing altogether. Another 93 percent of respondents in China believed the same; in Japan, the same value stood at 87 percent.
Share of consumers in selected countries worldwide who refrain from choosing brands because of the countries in which they are headquartered as of May 2023
Among respondents from 14 countries: Brazil, Canada, China, France, Germany, India, Japan, Mexico, Saudi Arabia, South Africa, South Korea, UAE, UK, U.S. The sample size varies by country.
Supplementary notes
The type of the survey was not specified in the source.
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Edelman. (June 16, 2023). Share of consumers in selected countries worldwide who refrain from choosing brands because of the countries in which they are headquartered as of May 2023 [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1425548/unwillingness-to-purchase-foreign-brands/
Edelman. "Share of consumers in selected countries worldwide who refrain from choosing brands because of the countries in which they are headquartered as of May 2023." Chart. June 16, 2023. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1425548/unwillingness-to-purchase-foreign-brands/
Edelman. (2023). Share of consumers in selected countries worldwide who refrain from choosing brands because of the countries in which they are headquartered as of May 2023. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1425548/unwillingness-to-purchase-foreign-brands/
Edelman. "Share of Consumers in Selected Countries Worldwide Who Refrain from Choosing Brands Because of The Countries in Which They Are Headquartered as of May 2023." Statista, Statista Inc., 16 Jun 2023, https://www.statista.com/statistics/1425548/unwillingness-to-purchase-foreign-brands/
Edelman, Share of consumers in selected countries worldwide who refrain from choosing brands because of the countries in which they are headquartered as of May 2023 Statista, https://www.statista.com/statistics/1425548/unwillingness-to-purchase-foreign-brands/ (last visited November 22, 2024)
Share of consumers in selected countries worldwide who refrain from choosing brands because of the countries in which they are headquartered as of May 2023 [Graph], Edelman, June 16, 2023. [Online]. Available: https://www.statista.com/statistics/1425548/unwillingness-to-purchase-foreign-brands/
