During a May 2023 survey among the general population of selected countries worldwide, 91 percent of all respondents listed good value for the money as the most significant factor for determining a purchase of brand products. Product quality stood next, with 89 percent, while trusting the brand was enough for 88 percent of respondents.
Critical factors leading to purchases of brand products according to customers in select countries worldwide as of May 2023
Characteristic
Global 14
Brazil
Canada
China
France
Germany
India
Japan
Mexico
Saudi Arabia
S. Africa
S. Korea
UAE
U.K.
U.S.
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Among respondents from 14 countries: Brazil, Canada, China, France, Germany, India, Japan, Mexico, Saudi Arabia, South Africa, South Korea, UAE, UK, U.S. The sample size varies by country.
Supplementary notes
The type of the survey was not specified in the source.
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Edelman. (June 16, 2023). Critical factors leading to purchases of brand products according to customers in select countries worldwide as of May 2023 [Graph]. In Statista. Retrieved July 23, 2024, from https://www.statista.com/statistics/1425531/brand-products-considerations-customers/
Edelman. "Critical factors leading to purchases of brand products according to customers in select countries worldwide as of May 2023." Chart. June 16, 2023. Statista. Accessed July 23, 2024. https://www.statista.com/statistics/1425531/brand-products-considerations-customers/
Edelman. (2023). Critical factors leading to purchases of brand products according to customers in select countries worldwide as of May 2023. Statista. Statista Inc.. Accessed: July 23, 2024. https://www.statista.com/statistics/1425531/brand-products-considerations-customers/
Edelman. "Critical Factors Leading to Purchases of Brand Products According to Customers in Select Countries Worldwide as of May 2023." Statista, Statista Inc., 16 Jun 2023, https://www.statista.com/statistics/1425531/brand-products-considerations-customers/
Edelman, Critical factors leading to purchases of brand products according to customers in select countries worldwide as of May 2023 Statista, https://www.statista.com/statistics/1425531/brand-products-considerations-customers/ (last visited July 23, 2024)
Critical factors leading to purchases of brand products according to customers in select countries worldwide as of May 2023 [Graph], Edelman, June 16, 2023. [Online]. Available: https://www.statista.com/statistics/1425531/brand-products-considerations-customers/