During a May 2023 survey among the general population of selected countries worldwide, 91 percent of all respondents listed good value for the money as the most significant factor for determining a purchase of brand products. Product quality stood next, with 89 percent, while trusting the brand was enough for 88 percent of respondents.
Critical factors leading to purchases of brand products according to customers in select countries worldwide as of May 2023
Among respondents from 14 countries: Brazil, Canada, China, France, Germany, India, Japan, Mexico, Saudi Arabia, South Africa, South Korea, UAE, UK, U.S. The sample size varies by country.
Supplementary notes
The type of the survey was not specified in the source.
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Edelman. (June 16, 2023). Critical factors leading to purchases of brand products according to customers in select countries worldwide as of May 2023 [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1425531/brand-products-considerations-customers/
Edelman. "Critical factors leading to purchases of brand products according to customers in select countries worldwide as of May 2023." Chart. June 16, 2023. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1425531/brand-products-considerations-customers/
Edelman. (2023). Critical factors leading to purchases of brand products according to customers in select countries worldwide as of May 2023. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1425531/brand-products-considerations-customers/
Edelman. "Critical Factors Leading to Purchases of Brand Products According to Customers in Select Countries Worldwide as of May 2023." Statista, Statista Inc., 16 Jun 2023, https://www.statista.com/statistics/1425531/brand-products-considerations-customers/
Edelman, Critical factors leading to purchases of brand products according to customers in select countries worldwide as of May 2023 Statista, https://www.statista.com/statistics/1425531/brand-products-considerations-customers/ (last visited November 22, 2024)
Critical factors leading to purchases of brand products according to customers in select countries worldwide as of May 2023 [Graph], Edelman, June 16, 2023. [Online]. Available: https://www.statista.com/statistics/1425531/brand-products-considerations-customers/
