A 2023 study analyzed the activities where digital marketing organizations (DMOs) believe AI will have the most impact. While roughly half of surveyed DMOs believed that artificial intelligence would have a high impact on content creation, just a quarter of the sample said the same about web, app, and platform creation.
Perceived impact of artificial intelligence (AI) on activities of destination marketing organizations (DMOs) worldwide as of September 2023
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Sojern. (November 20, 2023). Perceived impact of artificial intelligence (AI) on activities of destination marketing organizations (DMOs) worldwide as of September 2023 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1425416/ai-impact-activities-dmos-worldwide/
Sojern. "Perceived impact of artificial intelligence (AI) on activities of destination marketing organizations (DMOs) worldwide as of September 2023." Chart. November 20, 2023. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1425416/ai-impact-activities-dmos-worldwide/
Sojern. (2023). Perceived impact of artificial intelligence (AI) on activities of destination marketing organizations (DMOs) worldwide as of September 2023. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1425416/ai-impact-activities-dmos-worldwide/
Sojern. "Perceived Impact of Artificial Intelligence (Ai) on Activities of Destination Marketing Organizations (Dmos) Worldwide as of September 2023." Statista, Statista Inc., 20 Nov 2023, https://www.statista.com/statistics/1425416/ai-impact-activities-dmos-worldwide/
Sojern, Perceived impact of artificial intelligence (AI) on activities of destination marketing organizations (DMOs) worldwide as of September 2023 Statista, https://www.statista.com/statistics/1425416/ai-impact-activities-dmos-worldwide/ (last visited November 21, 2024)
Perceived impact of artificial intelligence (AI) on activities of destination marketing organizations (DMOs) worldwide as of September 2023 [Graph], Sojern, November 20, 2023. [Online]. Available: https://www.statista.com/statistics/1425416/ai-impact-activities-dmos-worldwide/
