During a May 2023 survey among the general population of selected countries worldwide, 78 percent of all respondents agreed that consumers could discover things that make them loyal to a brand after their first purchase. The most significant share of survey participants who agreed stood among respondents in South Korea, with 92 percent.
Share of consumers in selected countries worldwide who believe becoming loyal to a brand comes after the first purchase as of May 2023
Among respondents from 14 countries: Brazil, Canada, China, France, Germany, India, Japan, Mexico, Saudi Arabia, South Africa, South Korea, UAE, UK, U.S. The sample size varies by country.
Supplementary notes
The type of the survey was not specified in the source.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Edelman. (June 16, 2023). Share of consumers in selected countries worldwide who believe becoming loyal to a brand comes after the first purchase as of May 2023 [Graph]. In Statista. Retrieved December 03, 2024, from https://www.statista.com/statistics/1425397/brand-loyalty-after-first-purchase/
Edelman. "Share of consumers in selected countries worldwide who believe becoming loyal to a brand comes after the first purchase as of May 2023." Chart. June 16, 2023. Statista. Accessed December 03, 2024. https://www.statista.com/statistics/1425397/brand-loyalty-after-first-purchase/
Edelman. (2023). Share of consumers in selected countries worldwide who believe becoming loyal to a brand comes after the first purchase as of May 2023. Statista. Statista Inc.. Accessed: December 03, 2024. https://www.statista.com/statistics/1425397/brand-loyalty-after-first-purchase/
Edelman. "Share of Consumers in Selected Countries Worldwide Who Believe Becoming Loyal to a Brand Comes after The First Purchase as of May 2023." Statista, Statista Inc., 16 Jun 2023, https://www.statista.com/statistics/1425397/brand-loyalty-after-first-purchase/
Edelman, Share of consumers in selected countries worldwide who believe becoming loyal to a brand comes after the first purchase as of May 2023 Statista, https://www.statista.com/statistics/1425397/brand-loyalty-after-first-purchase/ (last visited December 03, 2024)
Share of consumers in selected countries worldwide who believe becoming loyal to a brand comes after the first purchase as of May 2023 [Graph], Edelman, June 16, 2023. [Online]. Available: https://www.statista.com/statistics/1425397/brand-loyalty-after-first-purchase/
