Consumer purchase habits towards brands worldwide 2023

Global consumer attitudes towards brand purchases as of May 2023, by share of respondents

CharacteristicShare of respondents
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Statistic: Global consumer attitudes towards brand purchases as of May 2023, by share of respondents
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Source

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Release date

June 2023

Region

Worldwide

Survey time period

May 2023

Number of respondents

13,802 respondents

Special properties

among respondents from 14 countries: Brazil, Canada, China, France, Germany, India, Japan, Mexico, Saudi Arabia, South Africa, South Korea, UAE, UK, U.S. The sample size varies by country.

Supplementary notes

The type of the survey was not specified in the source.

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Overview

5

Marketers' perspective

7

Effectiveness

4

Customers' perspective

5

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