During a May 2023 survey among the general population of selected countries worldwide, 68 percent of respondents said they were more price-conscious compared to the previous year. Additionally, 58 percent stated that they were doing more research before each purchase and making fewer impulse purchases altogether.
Global consumer attitudes towards brand purchases as of May 2023, by share of respondents
among respondents from 14 countries: Brazil, Canada, China, France, Germany, India, Japan, Mexico, Saudi Arabia, South Africa, South Korea, UAE, UK, U.S. The sample size varies by country.
Supplementary notes
The type of the survey was not specified in the source.
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Edelman. (June 16, 2023). Global consumer attitudes towards brand purchases as of May 2023, by share of respondents [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1425337/changes-in-purchase-habits-year-to-year/
Edelman. "Global consumer attitudes towards brand purchases as of May 2023, by share of respondents." Chart. June 16, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1425337/changes-in-purchase-habits-year-to-year/
Edelman. (2023). Global consumer attitudes towards brand purchases as of May 2023, by share of respondents. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1425337/changes-in-purchase-habits-year-to-year/
Edelman. "Global Consumer Attitudes towards Brand Purchases as of May 2023, by Share of Respondents." Statista, Statista Inc., 16 Jun 2023, https://www.statista.com/statistics/1425337/changes-in-purchase-habits-year-to-year/
Edelman, Global consumer attitudes towards brand purchases as of May 2023, by share of respondents Statista, https://www.statista.com/statistics/1425337/changes-in-purchase-habits-year-to-year/ (last visited December 22, 2024)
Global consumer attitudes towards brand purchases as of May 2023, by share of respondents [Graph], Edelman, June 16, 2023. [Online]. Available: https://www.statista.com/statistics/1425337/changes-in-purchase-habits-year-to-year/
