A 2023 global study analyzed the main concerns of destination marketing organizations (DMOs) about paid media investments. According to the survey, targeting effectiveness and measurable impact emerged as the main concerns of DMOs, mentioned by 19 percent of respondents.
Main concerns of destination marketing organizations (DMOs) about paid media investments worldwide as of September 2023
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Sojern. (November 20, 2023). Main concerns of destination marketing organizations (DMOs) about paid media investments worldwide as of September 2023 [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/1425259/dmos-main-concerns-paid-media-investments-worldwide/
Sojern. "Main concerns of destination marketing organizations (DMOs) about paid media investments worldwide as of September 2023." Chart. November 20, 2023. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/1425259/dmos-main-concerns-paid-media-investments-worldwide/
Sojern. (2023). Main concerns of destination marketing organizations (DMOs) about paid media investments worldwide as of September 2023. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/1425259/dmos-main-concerns-paid-media-investments-worldwide/
Sojern. "Main Concerns of Destination Marketing Organizations (Dmos) about Paid Media Investments Worldwide as of September 2023." Statista, Statista Inc., 20 Nov 2023, https://www.statista.com/statistics/1425259/dmos-main-concerns-paid-media-investments-worldwide/
Sojern, Main concerns of destination marketing organizations (DMOs) about paid media investments worldwide as of September 2023 Statista, https://www.statista.com/statistics/1425259/dmos-main-concerns-paid-media-investments-worldwide/ (last visited November 23, 2024)
Main concerns of destination marketing organizations (DMOs) about paid media investments worldwide as of September 2023 [Graph], Sojern, November 20, 2023. [Online]. Available: https://www.statista.com/statistics/1425259/dmos-main-concerns-paid-media-investments-worldwide/
