In the United States, the penetration rate of fitness trackers is forecast to increase between 2023 and 2028. In 2023, the total penetration rate amounted to over 22 percent, with smartwatches recording the highest out of the three segment, at around 12.7 percent.
Penetration rate of fitness trackers in the United States from 2017 to 2028, by segment
Characteristic
Smart bands
Smart scales
Smartwatches
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The Fitness Trackers market includes smartwatches, smart bands, and smart scales that help individuals track their physical activity, sleep, heart rate, and other fitness statistics. These devices can be connected to smartphones or the internet to share data with other fitness enthusiasts.
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Statista. (November 23, 2023). Penetration rate of fitness trackers in the United States from 2017 to 2028, by segment [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/forecasts/1425184/fitness-tracker-penetration-rate-by-segment-us
Statista. "Penetration rate of fitness trackers in the United States from 2017 to 2028, by segment." Chart. November 23, 2023. Statista. Accessed August 25, 2024. https://www.statista.com/forecasts/1425184/fitness-tracker-penetration-rate-by-segment-us
Statista. (2023). Penetration rate of fitness trackers in the United States from 2017 to 2028, by segment. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/forecasts/1425184/fitness-tracker-penetration-rate-by-segment-us
Statista. "Penetration Rate of Fitness Trackers in The United States from 2017 to 2028, by Segment." Statista, Statista Inc., 23 Nov 2023, https://www.statista.com/forecasts/1425184/fitness-tracker-penetration-rate-by-segment-us
Statista, Penetration rate of fitness trackers in the United States from 2017 to 2028, by segment Statista, https://www.statista.com/forecasts/1425184/fitness-tracker-penetration-rate-by-segment-us (last visited August 25, 2024)
Penetration rate of fitness trackers in the United States from 2017 to 2028, by segment [Graph], Statista, November 23, 2023. [Online]. Available: https://www.statista.com/forecasts/1425184/fitness-tracker-penetration-rate-by-segment-us