In the United Kingdom (UK), on a monthly basis, millennial shoppers were the group purchasing clothing and shoes the most online. A total 72 percent of millennials, aged 25 to 40, reported shopping online monthly for clothes and shoes as of the 2nd quarter of 2023. Gen Z shoppers followed, with 62 percent shopping online each month for their apparel.
Share of shoppers buying clothing and shoes online on a monthly basis in the United Kingdom (UK) in the 2nd quarter 2023, by generational cohorts
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19,293 total consumers participated in the survey in the following countries: the U.S., UK, Australia, Germany, Austria, the Netherlands, Belgium, France, Sweden, Norway, Finland, New Zealand, Italy, Poland, Portugal, Spain, Czech Republic, and Greece.
*A minimum of 1,000 respondents were surveyed in each country.
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Klarna. (July 1, 2023). Share of shoppers buying clothing and shoes online on a monthly basis in the United Kingdom (UK) in the 2nd quarter 2023, by generational cohorts [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1425174/monthly-online-fashion-shoppers-by-generation-uk/
Klarna. "Share of shoppers buying clothing and shoes online on a monthly basis in the United Kingdom (UK) in the 2nd quarter 2023, by generational cohorts." Chart. July 1, 2023. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1425174/monthly-online-fashion-shoppers-by-generation-uk/
Klarna. (2023). Share of shoppers buying clothing and shoes online on a monthly basis in the United Kingdom (UK) in the 2nd quarter 2023, by generational cohorts. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1425174/monthly-online-fashion-shoppers-by-generation-uk/
Klarna. "Share of Shoppers Buying Clothing and Shoes Online on a Monthly Basis in The United Kingdom (Uk) in The 2nd Quarter 2023, by Generational Cohorts." Statista, Statista Inc., 1 Jul 2023, https://www.statista.com/statistics/1425174/monthly-online-fashion-shoppers-by-generation-uk/
Klarna, Share of shoppers buying clothing and shoes online on a monthly basis in the United Kingdom (UK) in the 2nd quarter 2023, by generational cohorts Statista, https://www.statista.com/statistics/1425174/monthly-online-fashion-shoppers-by-generation-uk/ (last visited August 25, 2024)
Share of shoppers buying clothing and shoes online on a monthly basis in the United Kingdom (UK) in the 2nd quarter 2023, by generational cohorts [Graph], Klarna, July 1, 2023. [Online]. Available: https://www.statista.com/statistics/1425174/monthly-online-fashion-shoppers-by-generation-uk/