Share of shoppers buying apparel online monthly in the UK 2023, by generation

Published by Statista Research Department, Oct 7, 2024
In the United Kingdom (UK), on a monthly basis, millennial shoppers were the group purchasing clothing and shoes the most online. A total 72 percent of millennials, aged 25 to 40, reported shopping online monthly for clothes and shoes as of the 2nd quarter of 2023. Gen Z shoppers followed, with 62 percent shopping online each month for their apparel.

Share of shoppers buying clothing and shoes online on a monthly basis in the United Kingdom (UK) in the 2nd quarter 2023, by generational cohorts

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Release date

July 2023

Region

United Kingdom

Survey time period

Q2 2023

Number of respondents

1,000*

Supplementary notes

19,293 total consumers participated in the survey in the following countries: the U.S., UK, Australia, Germany, Austria, the Netherlands, Belgium, France, Sweden, Norway, Finland, New Zealand, Italy, Poland, Portugal, Spain, Czechia, and Greece.

*A minimum of 1,000 respondents were surveyed in each country.

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