U.S.: fitness tracker users by segment 2029

In 2024, there were around 62 million fitness tracker users in the United States, most of whom were smartwatch owners. In the near future, the number of fitness tracker users is forecast to steadily increase, jumping to over 92 million by 2029.

Number of fitness tracker users in the United States from 2017 to 2029, by segment (in millions)

Characteristic	Smart bands	Smartwatches	Smart scales
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Supplementary notes

The Fitness Trackers market includes smartwatches, smart bands, and smart scales that help individuals track their physical activity, sleep, heart rate, and other fitness statistics. These devices can be connected to smartphones or the internet to share data with other fitness enthusiasts.

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