According to a survey conducted in 2023, 56 percent of individuals living in northeastern Italy mainly purchased name brand products while grocery shopping. On the other hand, among those from the central part of the country, just over 46 percent mainly bought such types of products.
Share of consumers who mainly purchased name brands when grocery shopping in Italy in 2023, by macro-region
Grocery shopping in supermarkets/hypermarkets/discount stores
Supplementary notes
The question was originally stated as: "Quando fa la spesa al supermercato/ipermercato/discount quanti prodotti acquista con la marca del supermercato (MDD) e quanti prodotti acquista delle marche più famose?"
No further information on the methodology provided by the source.
Margin of error of ±5%.
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GDONews, & issuu . (September 21, 2023). Share of consumers who mainly purchased name brands when grocery shopping in Italy in 2023, by macro-region [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1425068/italians-buying-name-brands-when-grocery-shopping-by-macro-region/
GDONews, und issuu . "Share of consumers who mainly purchased name brands when grocery shopping in Italy in 2023, by macro-region." Chart. September 21, 2023. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1425068/italians-buying-name-brands-when-grocery-shopping-by-macro-region/
GDONews, issuu . (2023). Share of consumers who mainly purchased name brands when grocery shopping in Italy in 2023, by macro-region. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1425068/italians-buying-name-brands-when-grocery-shopping-by-macro-region/
GDONews, and issuu . "Share of Consumers Who Mainly Purchased Name Brands When Grocery Shopping in Italy in 2023, by Macro-region." Statista, Statista Inc., 21 Sep 2023, https://www.statista.com/statistics/1425068/italians-buying-name-brands-when-grocery-shopping-by-macro-region/
GDONews & issuu , Share of consumers who mainly purchased name brands when grocery shopping in Italy in 2023, by macro-region Statista, https://www.statista.com/statistics/1425068/italians-buying-name-brands-when-grocery-shopping-by-macro-region/ (last visited December 30, 2024)
Share of consumers who mainly purchased name brands when grocery shopping in Italy in 2023, by macro-region [Graph], GDONews, & issuu , September 21, 2023. [Online]. Available: https://www.statista.com/statistics/1425068/italians-buying-name-brands-when-grocery-shopping-by-macro-region/
