During a March 2023 survey among brand marketers in the United States, approximately 45 percent of respondents said their main concern about using artificial intelligence (AI) in marketing was the significant cost of implementation it may carry. This was followed by 41 percent citing legal vulnerabilities and data privacy concerns.
Leading concerns about usage of generative artificial intelligence (AI) in marketing according to brand marketers in the United States as of March 2023
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Sitecore. (May 9, 2023). Leading concerns about usage of generative artificial intelligence (AI) in marketing according to brand marketers in the United States as of March 2023 [Graph]. In Statista. Retrieved March 13, 2025, from https://www.statista.com/statistics/1424969/concerns-use-ai-marketing-us/
Sitecore. "Leading concerns about usage of generative artificial intelligence (AI) in marketing according to brand marketers in the United States as of March 2023." Chart. May 9, 2023. Statista. Accessed March 13, 2025. https://www.statista.com/statistics/1424969/concerns-use-ai-marketing-us/
Sitecore. (2023). Leading concerns about usage of generative artificial intelligence (AI) in marketing according to brand marketers in the United States as of March 2023. Statista. Statista Inc.. Accessed: March 13, 2025. https://www.statista.com/statistics/1424969/concerns-use-ai-marketing-us/
Sitecore. "Leading Concerns about Usage of Generative Artificial Intelligence (Ai) in Marketing According to Brand Marketers in The United States as of March 2023." Statista, Statista Inc., 9 May 2023, https://www.statista.com/statistics/1424969/concerns-use-ai-marketing-us/
Sitecore, Leading concerns about usage of generative artificial intelligence (AI) in marketing according to brand marketers in the United States as of March 2023 Statista, https://www.statista.com/statistics/1424969/concerns-use-ai-marketing-us/ (last visited March 13, 2025)
Leading concerns about usage of generative artificial intelligence (AI) in marketing according to brand marketers in the United States as of March 2023 [Graph], Sitecore, May 9, 2023. [Online]. Available: https://www.statista.com/statistics/1424969/concerns-use-ai-marketing-us/
