During a March 2023 survey among brand marketers in the United States, around 70 percent of respondents said what made them the most excited about the usage of artificial intelligence (AI) in marketing was the ability to do faster market research on prospects and customers. On the other hand, two percent stated they were not excited about AI at all.
Benefits of using artificial intelligence (AI) in marketing according to brand marketers in the United States as of March 2023
Characteristic
Share of respondents
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Expert(s) (Simon Crawford-Welch, Ph.D.). (July 14, 2023). Benefits of using artificial intelligence (AI) in marketing according to brand marketers in the United States as of March 2023 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1424968/benefits-use-ai-marketing-us/
Expert(s) (Simon Crawford-Welch, Ph.D.). "Benefits of using artificial intelligence (AI) in marketing according to brand marketers in the United States as of March 2023." Chart. July 14, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1424968/benefits-use-ai-marketing-us/
Expert(s) (Simon Crawford-Welch, Ph.D.). (2023). Benefits of using artificial intelligence (AI) in marketing according to brand marketers in the United States as of March 2023. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1424968/benefits-use-ai-marketing-us/
Expert(s) (Simon Crawford-Welch, Ph.D.). "Benefits of Using Artificial Intelligence (Ai) in Marketing According to Brand Marketers in The United States as of March 2023." Statista, Statista Inc., 14 Jul 2023, https://www.statista.com/statistics/1424968/benefits-use-ai-marketing-us/
Expert(s) (Simon Crawford-Welch, Ph.D.), Benefits of using artificial intelligence (AI) in marketing according to brand marketers in the United States as of March 2023 Statista, https://www.statista.com/statistics/1424968/benefits-use-ai-marketing-us/ (last visited August 24, 2024)
Benefits of using artificial intelligence (AI) in marketing according to brand marketers in the United States as of March 2023 [Graph], Expert(s) (Simon Crawford-Welch, Ph.D.), July 14, 2023. [Online]. Available: https://www.statista.com/statistics/1424968/benefits-use-ai-marketing-us/