According to a 2023 survey conducted in Italy, 36 percent of respondents believed that supermarket private label products were tastier compared to those from discount stores. Conversely, 10 percent of participants expressed the opinion that store brand products from discount stores were tastier than those found in supermarkets.
Are supermarket or discount store private label products tastier?
The question was originally stated as: "Pensando ad uno stesso prodotto (es: biscotti confezione da 400 grammi, oppure prosciutto di Parma confezione da 120 gr.) con il marchio proprio, per Lei sono più buoni i prodotti del marchio del supermercato o quelli del marchio del discount?"
No further information on the methodology provided by the source.
Margin of error of ±5%.
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GDONews. (July 17, 2023). Are supermarket or discount store private label products tastier? [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1424950/italy-consumer-preference-supermarket-or-discount-store-private-labels/
GDONews. "Are supermarket or discount store private label products tastier?." Chart. July 17, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1424950/italy-consumer-preference-supermarket-or-discount-store-private-labels/
GDONews. (2023). Are supermarket or discount store private label products tastier?. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1424950/italy-consumer-preference-supermarket-or-discount-store-private-labels/
GDONews. "Are Supermarket or Discount Store Private Label Products Tastier?." Statista, Statista Inc., 17 Jul 2023, https://www.statista.com/statistics/1424950/italy-consumer-preference-supermarket-or-discount-store-private-labels/
GDONews, Are supermarket or discount store private label products tastier? Statista, https://www.statista.com/statistics/1424950/italy-consumer-preference-supermarket-or-discount-store-private-labels/ (last visited December 21, 2024)
Are supermarket or discount store private label products tastier? [Graph], GDONews, July 17, 2023. [Online]. Available: https://www.statista.com/statistics/1424950/italy-consumer-preference-supermarket-or-discount-store-private-labels/
