Consumer preference for supermarket or discount store private labels in Italy 2023

Published by
T. Ozbun,
Nov 27, 2023
According to a 2023 survey conducted in Italy, 36 percent of respondents believed that supermarket private label products were tastier compared to those from discount stores. Conversely, 10 percent of participants expressed the opinion that store brand products from discount stores were tastier than those found in supermarkets.

Are supermarket or discount store private label products tastier?

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Use Ask Statista Research Service

Release date

July 2023

Region

Italy

Survey time period

June 2023

Number of respondents

500 respondents

Supplementary notes

The question was originally stated as: "Pensando ad uno stesso prodotto (es: biscotti confezione da 400 grammi, oppure prosciutto di Parma confezione da 120 gr.) con il marchio proprio, per Lei sono più buoni i prodotti del marchio del supermercato o quelli del marchio del discount?"
No further information on the methodology provided by the source.
Margin of error of ±5%.

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interest

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Private label market in Italy "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Private label market in Italy

Overview

7

Food and non-food market shares

8

Grocery sales

6

Non-food sales

5

Consumer trends

8

Further Content: You might find this interesting as well

Topics

Private label market in ItalyPrivate label market in CanadaPrivate label in EuropePrivate labels in JapanPrivate label market in the UK
All features, all contents, at all times: Learn more about our professional solutions.

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interest

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.
Menu