Based on a 2023 survey conducted in Italy, 41 percent of respondents emphasized price as the primary factor they consider when purchasing private labels during grocery shopping. In contrast, only two percent of participants highlighted packaging as an important criterion when buying store brand groceries.
What do you pay most attention to when buying private label products while grocery shopping?
Characteristic
Share of respondents
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Grocery shopping in supermarkets/hypermarkets/discount stores
Supplementary notes
The question was originally stated as: "Quando fa la spesa al supermercato/ipermercato/discount a cosa presta maggiormente attenzione quando acquista i prodotti con marca dei supermercati e di marche famose?"
No further information on the methodology provided by the source.
Margin of error of ±5%.
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GDONews. (July 17, 2023). What do you pay most attention to when buying private label products while grocery shopping? [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1424934/italy-important-criteria-when-purchasing-private-label-groceries/
GDONews. "What do you pay most attention to when buying private label products while grocery shopping?." Chart. July 17, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1424934/italy-important-criteria-when-purchasing-private-label-groceries/
GDONews. (2023). What do you pay most attention to when buying private label products while grocery shopping?. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1424934/italy-important-criteria-when-purchasing-private-label-groceries/
GDONews. "What Do You Pay Most Attention to When Buying Private Label Products While Grocery Shopping?." Statista, Statista Inc., 17 Jul 2023, https://www.statista.com/statistics/1424934/italy-important-criteria-when-purchasing-private-label-groceries/
GDONews, What do you pay most attention to when buying private label products while grocery shopping? Statista, https://www.statista.com/statistics/1424934/italy-important-criteria-when-purchasing-private-label-groceries/ (last visited July 22, 2024)
What do you pay most attention to when buying private label products while grocery shopping? [Graph], GDONews, July 17, 2023. [Online]. Available: https://www.statista.com/statistics/1424934/italy-important-criteria-when-purchasing-private-label-groceries/
